background, skills and accomplishments
Born into an entertainment family, my passion for the arts and all aspects of graphic design, print production, UI design and digital asset production has remained strong throughout my career.
My career background includes both corporate and freelance experience, with a history of successful print projects for insurance, biotechnology, beauty, food and beverage, health and wellness, retail, tech and OOH, and digital projects for online music, cloud computing services, grocery delivery, and social media streaming. I have worked on regional, nationwide, and international branding, packaging, tradeshow, product launch, and image campaigns for global brands and companies, including Automobile of Southern California, Amgen, Amazon, Herbalife International, ASICS, Coca-Cola, UPS, Taco Bell, and many more.
I am results-oriented and customer-focused with vast knowledge of print industry best practices, and adept at building artwork files and pre-press with the goal of elevating each design to its highest possible potential to shine. I have a passion to push the envelope of what can be achieved on press and online.
I hold a bachelor’s degree in Graphic Design and a master’s degree in Psychology. I am proficient in many industry technology standards including Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat), User Interface and User Experience (Sketch), MicroSoft Office Suite (Word, Excel, PowerPoint, Outlook), Collaboration (Microsoft Teams, Zoom, Cisco Webex, Slack, Skype), Project Management (Agile, Wrike, Airtable, Vault RIM, LEXA) and Social Media (Facebook, Instagram, Twitter, LinkedIn).
My key focus is to exceed client and employer expectations on every project. I enjoy collaborating with clients, creative teams and production professionals to deliver design solutions that drive web traffic, social media engagement, response rates and customer-acquisition results.
Some of my most note-worthy accomplishments include:
As the Senior Graphic Designer for the Automobile Club of Southern California Direct Mail team, I ensure all Membership and Insurance acquisition letters, self-mailers, postcards, publication ads and free standing inserts for 16 states are completed on time, accurately, and align with current corporate brand, typography and design trends.
As a Technical Services Senior Associate at Amgen, I performed detailed reviews of complex artwork to create biopharmaceutical medicine packaging which helped improve the lives of those who suffer from serious diseases. I was also a Technical Artwork Reviewer Instructor.
While a Production Artist at the Designory, I produced high quantity content for digital static banners in English, Portuguese, French, German, Spanish, Italian and Japanese for Amazon Music, and OOH print advertising for Amazon Fresh.
As the Print Production Manager with HATCHBEAUTY Brands, I directed on-site press checks at 40+ domestic and international print locations for 20 successful cosmetic, skin care, and hair care brands sold in several well-known retailers including Walmart, Sam’s Club, Costco, Vitamin Shoppe, CVS, Kohl’s, QVC, and more.
During my time as Packaging Production and Color and Print Coordinator with Herbalife, I developed hundreds of shake, snack, energy and fitness, vitamin, supplement and skin care SKUs sold in 95 countries in 35 languages.
While working for Herbalife, I developed the China Herbal Aloe localization design system in simplified Chinese to achieve a 50% reduction in turnaround and a cohesive brand appearance.
AdQ Award for Outstanding Advertising
In recognition of a print ad for Hotel Information Systems that achieved Outstanding Readership response, as measured against all other ads appearing in Hotels Magazine.